Trends for 2014 #3: Altruistic Advertising

The trends on 12ahead alter to follow changes in society, the industry and in technology. Some trends morph and evolve naturally; Altruistic Advertising is such a trend. We’ve been following branded utility and seen how that’s morphed into Useful Brands. This year, in recognition of how brands are planning to move this along, it’s been updated to Altruistic Advertising.